It’s hard to turn look anywhere on the Internet these days without someone mentioning ChatGPT and AI. Both Bing and Google are levering this advanced artificial intelligence language model and you can expect it to show up in more business and personal tools that you use every day.
ChatGPT is revolutionising the way we do business. People are are using it for everything from emails to generating ideas for product names. The tool’s personalised and informative responses in real-time are definitely impressive, but integrating ChatGPT into your business operations requires careful consideration as you want to ensure that employees don’t use the tool irresponsibly. In this article, we explore the best practices for using ChatGPT in your business.
Best Practices for Responsible Use of ChatGPT & Other AI
1. Understand ChatGPT’s Weaknesses
Be warned that ChatGPT is still very new technology and it does makes mistakes. When you first use ChatGPT, you will see a warning about this and you should not use the responses it provides without review and editing. Yes, it can write you an employee internet use policy, but there may be things in the auto-generated response that are not quite correct. Instead, use the answer provided as a basis or a first draft. As the AI engine trains on a vast array of content, it can pick up some bad habits. Thus, you may get biased or a shocking response from ChatGPT. It is best thought of as a toddler that needs supervision.
2. Define ChatGPT’s Role
Before looking at ways to integrate ChatGPT into your business, it is essential to define its role. The role can range from producing first drafts of documents to generating ideas for new products. Defining ChatGPT’s role helps you leverage its power but also ensures you put in guard rails. As the technology still is very new and not fully tested, you do not want your employees using it for everything. You need to determine exactly which tasks the company approves for ChatGPT usage and which it does not. This empowers your team to use it where you deem best and avoids improper use.
3. Consider Customer Privacy
Privacy is a crucial aspect of any business and ChatGPT should not be an exception. As you integrate the tool into your business, it is important to consider the customers privacy. In fact, Italy banned ChatGPT in March due to data privacy concerns.
When using ChatGPT do not enter in any customer data or other confidential data.
4. Ensure Human Oversight
ChatGPT is a powerful tool, but it is not a substitute for human involvement. It is crucial to have human oversight to ensure the output it gives is relevant and accurate. Human oversight can help stop inappropriate responses that may negatively impact your business.
5. Be Transparent About Its Use
Customers appreciate honesty so be transparent if you are using ChatGPT for email responses or other things. For example, you could simply state in your policies the following. “We leverage AI for certain content, and always edit and fact-check its outputs.” The use of AI-generated content is a murky area right now and responsible companies tell their customers exactly where and how they are using it.
6. Integrate ChatGPT Into Your Existing Customer Service
Integrating ChatGPT into your customer service channels can benefit both your customers and your business. It can improve customer experience while also reducing your staff’s workload. You can integrate it into your support channels, website and social media. It can provide real-time responses to customer queries. But, again, you and your staff need to monitor ChatGPT and its responses. Leveraging it intelligently reduces the waiting time for customers and thus improve their experience with your business.
5. Measure Performance and Optimise Procedures
Just like with most things you need to measuring ChatGPT’s performance to ensure that it is providing value. You can measure its performance by analysing customer satisfaction, response time and responses handled. You can also look at productivity statistics. Is using ChatGPT to write the framework for customer emails saving time or does it take just as much time for your team to edit the responses? Based on the analysis, you can optimise ChatGPT to improve its performance and help it to be a better support medium for your business.
Get Help Navigating the Changing World of Business Technology
ChatGPT is an excellent tool for businesses looking to leverage its AI power. As this tool is still in its infancy, integrating ChatGPT into your business requires careful consideration and you need to ensure that it is effective and secure. If you need help navigating the changing technology landscape, contact us today to schedule a chat about AI, where to leverage it and discuss any business concerns you may have.